GiveALittleGivealittle has launched with plans to change behaviour and attitudes to giving in New Zealand by offering a new way for everyday donors and business givers to engage with charity and the non-profit community online. is an online marketplace where those doing great things for the community can attract givers of time and money as well as build a network of supporters for their community-good initiative.
International research suggests that up to one third of all giving will be made online by 2010. Givealittle is part of an international movement to harness the potential of the web for social good.
Any non-profit, charity, school, community group or individual working towards the greater good is welcome to register at There is a wide range of projects that givers can support directly, ranging from some of New Zealand’s most well-known charities to small innovative individual projects.
Chief Executive Nathalie Hofsteede says has been set up to normalise giving time and money in New Zealand and lower the cost of fundraising for New Zealand’s non-profits and community groups.
Founded by Ms Hofsteede with investment partners Movac, offers a sustainable and cost effective platform for the New Zealand community and non-profit sector.
Based on 18 months of research, consultation and development, is set to change the way we think about giving in New Zealand.
“I started to address some of the common concerns we were hearing from the public around existing methods of giving.
“Everyday we are bombarded with requests to give. We are asked to give into a white bucket on the street, put money in the post, view a TV advert then call a 0900 number. I think everyone’s favourite has to be the phone call at dinner time. What we were hearing from people was an absence of the good feeling that we should have when we give.
“ is an online home for everyone. You can find something you care about and get involved easily. You can also be assured that what you are giving is going directly to the people and projects that you want to support,” says Ms Hofsteede.
“Through the web we can build a community of New Zealanders to share in the great results that can be achieved when many people give a little. ”
Another important driver behind is to protect the personal information and privacy of donors.
“During our research many people indicated they felt fatigued by the continued requests to give after they donate, or that their personal details were being sold as part of donor databases.” Ms Hofsteede says. vigilantly protects member privacy and information, whilst retaining the option to receive feedback and communication as a donor after you have given.