Throughout 2024, we are running the Movac Operating Chapters.  These programs have been designed to help Kiwi companies become global leaders by exposing them to world-class functional experts and international best practice.

The four Chapters are each centered around a functional area; the Movac Engineering, Customer Success, Sales & Marketing and Execution Chapters. Each Chapter is led by a Movac Operating Partner (Serge Van Dam, in this case), features globally sourced leaders, online primer sessions, deep-dive workshops, large scale ‘jams’ and the opportunity for peer-to-peer learning.

Come and level up with the best: we welcome ecosystem guests to most of our events (registration details below).



Meet Serge

The Sales & Marketing Chapter is led by Movac Operating Partner, Serge van Dam. Serge spent 10 years in mobile banking and payments, principally as Chief Marketing Officer of M-Com, the world’s leading provider of mobile banking platforms to financial institutions (acquired by Nasdaq-listed Fiserv in 2011).  In that period, he gained deep experience in international market entry (US, Europe, Asia, etc), B2B marketing and thought leadership, and managing sales and channel teams at scale.

In the last five years, Serge has been an active investor and Director in early-stage, high-growth, going-global Kiwi B2B software companies, with particular attention to growth strategies.  He would describe his super-power as ‘disruptive marketing’ and has a long-standing interest in ethics and leadership development.


This year’s line-up:

The Capital Growth Jam – Wellington

We are bringing six stars from the USA, Australia and home soil to share stories of their growth tactics. This event is relevant for anyone who works in a product, marketing or sales function at a tech company and for entrepreneurs looking to learn and grow.

​Story tellers:
Aaron Ward – AskNicely (USA)
Brooke Roberts – Sharesies
Joe Harris – Eucalyptus, ex Atlassian (Sydney)
Jo Blundell – ex Timely
Craig Piggott – Halter
Ralph Highnam – Volpara Health
Ricky SevtaSimPRO

Details: Wednesday 22 May, Harbourside Function Venue, Wellington, main event 2.00 pm – 5.30 pm followed by a mixer. ✨ Register here

We are pleased to be running the event in partnership with our friends at WellingtonNZ.

Marketing in AI

In this 60 minute online primer, we will walk through practical approaches to exploit technology and automation to get yourself ‘100 Marketing Interns’. Tune in for mental models and ideas to help you exploit AI in your go-to-market plan. This session is open to all Kiwi sales and marketing operators.

Leads: Hear from Zheng Li (VP Marketing, Raygun), Greg Stephenson (Chief Marketing Officer, LawVu), Dulan Perera (Demand Generation, Re-Leased) –  all of whom are actively exploiting AI to scale their marketing programmes.

Details: Wednesday 5 June, noon, online.  Register here  

International SaaSDAY Party 

The annual mid-winter celebration of the fastest growing sector in the New Zealand economy, for those in the SaaS industry. There will be no sitting down, no slides. There will be food, drinks, epic entertainment. We know that real parties are hard to find, so we’re working together with WellingtonNZ,, Volpara Health, Talent Army, Tourwriter, and Roady on this one to pull out all the stops! ​

Details: Thursday 20 June, Dockside Restaurant & Bar, Wellington  ✨ Register here

Channel & Partnerships

In this 60 minute online ‘primer’ we will nut through a practical ‘carrots and sticks’ approach for building and scaling effective channel and distribution partnerships.

Speakers are: Serge van Dam and Nick Houldsworth. Nick is the co-founder of Prosaic, AI powered personal tax deductions. Previously, he was the Executive GM Xero App Store & Developer API, and the Chief Marketing Officer at Vend,  and has deep experience in scaling partnerships for success.

Details: Wednesday 4 September, noon, online. Register here  

The Marketing Jam

Details: Tuesday 12 November (afternoon). Watch this space! Further details to come. You can expect six world class kiwi’s telling their own stories, in a structured, but informal and rapid-fire afternoon, with plenty of time to ask questions. Stay for drinks with your peers and hatch even more assertive plans for global domination.


Past events:

The Sales Jam

Selling tech to the world: the good, the bad and the ugly. ​Six growth leaders tell their best and worst stories of selling Kiwi technology to the world’s most discerning buyers.

​Speakers line-up:
Ricky Sevta – SimPro (exited)
Anna Henwood – Stickybeak
Hamish Mathieson – Tracksuit
Fallon Savery – Timely / SalonBiz
Gareth Berry – Unleashed (exited)

Details: Registrations closed. This event has passed, you can read about it here.

We are pleased to be running the event in partnership with our friends at Apprento.