Throughout 2023, we at Movac will be hosting the Movac Operating Chapters.  These programs have been designed to help Kiwi companies become global leaders by exposing them to world-class functional experts and international best practice.

The four Chapters are each centered around a functional area; the Movac Engineering, Customer Success, Sales & Marketing and Execution Chapters. Each Chapter is led by a Movac Operating Partner (Serge Van Dam in this case), features globally sourced leaders, online primer sessions, deep-dive workshops, and the opportunity for peer-to-peer learning.

Come and level up with the best: we welcome ecosystem guests to all of our online sessions (registration details below). Deep dive workshops are first reserved for Movac portfolio companies.

Meet Serge

The Sales & Marketing Chapter is led by Movac Operating Partner, Serge van Dam. Serge spent 10 years in mobile banking and payments, principally as Chief Marketing Officer of M-Com, the world’s leading provider of mobile banking platforms to financial institutions (acquired by Nasdaq-listed Fiserv in 2011).  In that period, he gained deep experience in international market entry (US, Europe, Asia, etc), B2B marketing and thought leadership, and managing sales and channel teams at scale.

In the last five years, Serge has been an active investor and Director in early-stage, high-growth, going-global Kiwi B2B software companies, with particular attention to growth strategies.  He would describe his super-power as ‘disruptive marketing’ and has a long-standing interest in ethics and leadership development.

The line-up:

#1 Customer advocacy: strategies that deliver

Agenda: This online primer session looks at what customer advocacy is and why it is valuable (including examples of optimal case studies and reviews), where to distribute, and how to convert and scale. Denym will explain his process, including examples on how to go from happy customers > reviews > case studies, and how they impact top, middle and bottom of funnel metrics.

This session is open to all Kiwi sales and marketing operators.

Lead: Denym Bird, CEO of Latechaser, is a product-growth leader, with 8 years of experience in running, and scaling digital demand generation (organic search, PPC, email, reviews, events), and teams for product-led businesses Xero, Tradify, and A2X, including starting his own product-led business, Paintvine.  Denym has experimented with customer advocacy from his early days at Tradify, and honed replicable strategies over his career as a freelancer, for dozens of other SaaS businesses in the past 8 years, and his own event business, Paintvine. He has generated 1000s of online reviews, and built 100s of case studies with scalable strategies that will build an advocacy moat around your business in the places it matters, while also having a positive impact on your marketing funnel metrics.

Details: Wednesday 22 March 9-10.30am online. Registrations closed.


#2 How to build a community

Agenda: In this online primer session, get practical ‘how to’ steps on how to build an effective customer and user community that helps you grow efficiently, and establishes sustained market leadership.

This session is open to all Kiwi sales and marketing operators.

Lead: Sian Simpson is an award-winning global businesswoman, community builder and Founder of Public Rally. Public Rally has globally focused clients in the technology, music, AI, legal and education sectors, who Sian guides to build world-class communities and content strategies to support ambitious revenue, brand and engagement goals. Prior to launching Public Rally, Sian was the Director of Community at Kiwi Landing Pad, which has become the bridge between New Zealand and the United States for the innovative Kiwi technologists who dream of exporting their businesses overseas.

Details: Wednesday 26 April, 9am-10.30am, online. Registrations closed.


#3 List Building: who are the next 100 companies you want to sell to?

Agenda: In this online primer, we will walk through practical approaches to exploit technology and automation to build robust lead lists straight out of LinkedIn.

This session is open to all Kiwi sales and marketing operators.

Lead: Ryan McMillan is the Managing Director at Atlas Digital, where he helps SaaS companies scale their acquisition. Ryan works with leading Kiwi tech companies, including Partly, Marcello, Timely and Jasper.

This session is open to all Kiwi sales and marketing operators.

Details: Friday 30 June, 9-10.30am online. Registrations closed.


#4 How to recruit, manage and retain sales leads serving offshore markets

Agenda: In this online primer, hear ezyVet’s approach for identifying key sales talent to serve offshore markets along with a practical ‘how to’ on managing and retaining offshore leads.

This session is open to all Kiwi sales and marketing operators.

Lead: Wayne Oxenham has spent nearly 20 years working across two successful careers within New Zealand-based software companies taking on the world. He joined Orion Health when there were less than 100 staff and helped them grow to in excess of 1400. At ezyVet, as Chief Growth Officer, revenue grew year on year while he led the growth units within the business. Wayne has a background of predominantly sales and marketing roles in growth businesses.

Details: Tuesday 29 August, 9-10.30am online. ✨ Register here



Morning. Enterprise Fitness: How to get ready to win and deliver on international enterprise deals.

Lead: Adrienne Muir is the Group Chief Operating Officer of VoxSmart, the world’s most agile capture, monitoring and analytics software for business communications data. In her career, she has worked for Exchanges, Fintechs and Startups in roles including business operations, M&A, and people management in the USA, Europe, Asia, Australia, and New Zealand markets.

Afternoon. Channel and Strategic Partnerships: workshopping practical carrots and sticks for building and scaling effective partnerships.

Lead: Serge van Dam

Details: Wednesday 31 May, in person, NZTE offices, Auckland. This highly practical offsite is first reserved for Movac portfolio companies. Registrations closed.



Morning. Building a structured inbound marketing playbook. Designing and executing a multi-pronged strategy that brings ongoing leads to you.

This workshop will have both a ‘start-up’ (led by fractional Chief Marketing Officers and co-founders of Proxi, Christelle Blanchet and Tim Nichols) and ‘scale-up’ (led by Greg Stephenson, Chief Marketing Officer, LawVu) focus.

Afternoon. Practical Brand and UVP Positioning Workshop.

In this workshop you will refine your ideal customer, improve your positioning and messaging to create differentiating, interesting and compelling communications. You will learn the importance of a core brand idea to drive business success and workshop to define your customer, problem, solution, and unique value proposition.

Lead: Simon Pound leads up Venture Studio and Brand Fund 1 for Previously Unavailable, working with startup brands to define, grow, build, and fund brands in innovative ways. Prior to joining PU in early 2018, Simon led global brand, creative, and communications for Vend, from under $2m ARR to over $20m ARR. Simon is co-founder of fashion label Ingrid Starnes and hosts the entrepreneur-focussed Business is Boring podcast for The Spinoff, winner of best business podcast at the 2021 NZ Podcast Awards.

Details: Thursday 1 June, in person, NZTE offices, Auckland. This highly practical offsite is first reserved for Movac portfolio companies. Registrations closed.


Morning. Scaling a global sales team. Practical lessons – scars, tactics and opportunities – in building global sales organisations.

Lead: To be announced!

Afternoon. Selling from NZ to the word: best practices in remote selling. In this masterclass hear a practical ‘how to’ with real examples on interventions that help Kiwi companies sell remotely.

Lead: Serge van Dam

Details: Thursday 2 November, in person, NZTE offices, Auckland. This highly practical offsite is first reserved for Movac portfolio companies.


Morning. Digital marketing for non-digital companies.

In this highly practical workshop dedicated to hardware and specialised manufacturing companies, we cover (1) Defining digital marketing: channels and tools (2) Identifying your growth goals (an exercise) (3) Introducing your funnel (4) Building your presence online (5) Outbound tools and techniques (6) Inbound tools and techniques (7) Metrics and measurement.

Lead: Judit Maireder is an entrepreneur, digital strategist, business advisor, board member. She is the founder of Y brand, a consulting agency creating purpose-driven business strategies, brand concepts and storytelling for non-software companies. Judit is Beachhead Advisor at New Zealand Trade and Enterprise, supporting and guiding businesses with their digital transformation.

Afternoon. Five marketing leaders, five cases of disruptive digital marketing.

The shiniest tools in the box: hear about five unorthodox case studies of marketing interventions that have delivered compelling growth, from five New Zealand tech marketing leaders.

Lead: Case studies and leads to be announced!

Details: Wednesday 1 November, in person, NZTE offices, Auckland. This highly practical offsite is first reserved for Movac portfolio companies. We are pleased to be running this workshop in partnership with our friends at NZTE!

If you are a Sales & Marketing leader in tech and want to unleash with the best, get in touch! [email protected]