Movac invests in Minimonos

We’re pleased to announce that we’ve recently completed an investment into Minimonos, a virtual world for children with a social conscious. Minimonos provides a fun place for children to explore, play and communicate in a world focused on sustainable living. Movac joins a consortium of Angel investors facilitated by Venture Accelerator in Nelson and including Angel HQ in Wellington and the Govt Seed Co-investment Fund.

We’ve tracked the development of Minimonos for over a year and been highly impressed by the progress made by the team (over 15,000 registered users at the time of investment) and the breadth and depth in the team lead by Melissa Clark-Reynolds. It’s also a pleasure to invest in an opportunity that has the potential to make a difference in the world – by changing and reinforcing attitudes towards living sustainably.

The games sector is one that we see as highly competitive and one that it is difficult for start-ups to demonstrate that they can achieve the “cut through” needed to secure a corner in the market and grow. We view the key to this sector being a combination of compelling content, a strong viral proposition, an engaged community and a great team. Minimonos ticked these boxes.

To find out more please visit www.minimonos.com

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